Many businesses struggle to think of fresh and creative strategies to boost website traffic. There's a lot of misinformation out there about how to get more visitors, which might lead to you repeating the same old techniques and expecting different results.
Here are 10 tactics that have been proved to enhance website traffic, both organically and through sponsored means.
Conduct a keyword search
Include relevant keywords in your text at all times. Keywords should be utilized organically, not crammed into the material to the point where they distract the reader or detract from the core theme. Keywords should be used throughout the text, including in the meta description, page title, URL, headers, and a few other places.
You may utilize tools like Moz, Ahrefs, and SEMrush to do keyword research. These services display what keywords rivals are using, how frequently people search for keywords, how expensive a term is for pay-per-click advertisements, similar keywords, and much more useful data to help with keyword planning. Hiring an SEO service is also a viable alternative, as they can provide useful insights and conduct audits to uncover issues that are preventing your site from being seen in search engines.
Create memorable content
It's not enough to just submit the material; you need to develop distinctive content that stands out. One of the most effective strategies to boost website traffic is to provide relevant and memorable content.
People turn to Google to get detailed, complete, and correct answers to their questions, and your material should be there to supply them. Websites with blog material have 434 percent more pages indexed by search engines than those without. Furthermore, sites that produce more than 16 articles per month receive roughly 3.5 times the amount of traffic as sites that publish zero to four articles per month.
The basic truth is that web traffic should increase if you care about the material you create, upload often, and investigate what your audience wants to see.
Contribute to Guest Posts
Guest blogging on other websites is a great strategy to build backlinks, increase referral traffic, and improve your search engine results page (SERP) ranks. Always do your homework before pitching websites in your sector.
Examine a website's content to ensure it is of good quality, as well as its domain authority and guest posting requirements. Also, inquire whether the publisher would promote the piece on social media and tag you.
Keep Social Media Pages Active
The importance of social media in drawing visitors is enormous. Here are some
ideas about how to utilize it to boost website traffic:
Distribute information throughout your social media channels (blogs, e-books, white papers, infographics, videos, and so on).
Interact with your followers by answering, reposting, and tagging their posts.
Use appropriate hashtags.
When new content is released, update the link in your bio to promote it.
To promote fresh material, change the cover photo.
Influencers who could be interested in the topic should be tagged.
To persuade them to click the link to the material, include tempting information from it.
Respond to folks who are seeking solutions by providing connections to your material.
Increase Website Traffic Through Advertising
Paid search, social networking, and display advertising may all be effective ways to boost website traffic. Each approach has advantages and disadvantages — for example, users can block display advertising, and the average cost per click for Google Ads on the search network is between $1 and $2 per click — so it's critical to define budgets and goals before ploughing money into it.
When running pay-per-click (PPC) advertising, for example, it's necessary to start with a single campaign and a few separate ad groups containing the keywords you want to target the most. Once your ads are up and running, monitor how audiences respond to various terms. Perhaps one term generated simply impressions and did not increase website traffic, while another generated clicks and transactions.
Send Newsletters through Email
Using email newsletters to promote content is an efficient technique to boost website traffic. Here are some excellent practices for email marketing:
In the subject line and body of the email, provide appealing information from the material.
Include a link or button that subscribers may use to access further content.
Make certain that your emails are mobile-friendly. Because mobile devices account for 46% of all email openings, links should be easily visible.
Include the subscriber's name in your personalization methods.
Use well-designed themes to make the email aesthetically appealing.
A/B tests different versions of emails to determine which ones get more opens and clicks.
Outreach to Influencers
Influencers in the industry are ready to contribute information that their fans will enjoy. Influencers can be reached in a variety of methods, including:
If your article acknowledges their material or study, tag the influencer in a social media post.
Request an interview/Q&A with the influencer, then tag or email the influencer when the content is published. They'll almost certainly share your stuff with their followers.
When marketing the piece on social media, do a round-up with many influencers (e.g., "10 Experts Predict Small Business Trends for 2020") and tag each of the participants.
Influencers can be paid to publish sponsored content on their social media profiles.
If you're not sure where to begin, use tools like HypeAuditor and BuzzSumo to locate the proper influencers in your field, or hire a digital marketing agency to perform the work for you.
Develop a useful industry tool or piece of content
Giving potential customers something useful is a terrific approach to increase traffic. For example, we designed a free editorial calendar template that anybody could use in our content marketing business. We wanted to provide marketers with a platform to make content creation and distribution easier.
Create a variety of tools and materials that will benefit people in your sector, and then make them available for free on their websites. You may optimize your returns and locate new leads by publishing gated content/tools (content and tools in exchange for the user's contact information). Promoting the content/tools on relevant LinkedIn groups or forums where people in the industry connect is another strategy to enhance website traffic.
Send Influential Publications Press Releases
When companies write press releases to market themselves or their clients, they shouldn't merely throw them up on a press release syndication service and hope for the best. They must promote the release aggressively and send it to prominent websites and media in their fields.
When we want to share positive news about a client, we send it to industry blogs and newspapers that their target audience reads. As a consequence, we may generate dozens of new prospects for the customer and increase referral traffic.
Exchange backlinks
There are several prospects for backlink exchanges with so many firms attempting to enhance website traffic. Contact relevant websites and offer your content as an additional resource for one of their pieces. You may even provide a mutually advantageous backlink exchange by promising to include one of their links in one of your posts.
That's precisely what we accomplished for Rainbow Muffler & Brake, one of our clients. "The Essential Road Trip Checklist for Your Car," we wrote a blog article for them. We then used Pitchbox to find related websites and contacted them to see if they wanted to promote our article.
A backlink and social media post swap was agreed upon by the website WheelScene, which resulted in a 23,245 percent boost in views! Businesses that locate the correct backlink exchange partner can benefit greatly.
Σχόλια