When writing articles for your personal blog or platforms like Medium, it's crucial to align them with the principles of SEO. Both content writers and bloggers need to prioritize optimizing their content for search engines.
Readers typically only explore the first page of search results, paying little attention to subsequent pages. To ensure your content appears among the top 10 Google results, it's essential to craft valuable and relevant content that caters to readers' needs. This involves carefully selecting keywords that resonate with both users and search engines.
Let's explore six effective SEO tips I've developed to assist you in ranking your Medium story on Google after conducting keyword research and creating your content. Now, let's dive in.
Optimize Title and Subtitle:
Create an engaging and appealing title within 80 characters.
Craft a descriptive subtitle within 150 characters.
Avoid excessive keyword usage.
Do not duplicate the title as the subtitle.
Make the Story URL SEO-friendly:
Keep the URL concise and straightforward.
Avoid using lengthy URLs.
Adhere to Medium's guidelines when setting the story URL.
Save the URL before publishing the story.
Utilize Proper Formatting for Headings and Subheadings:
Use the appropriate formatting (T and t formats) for headings and subheadings.
I've noticed that some beginners overlook subheadings, which is a common mistake.
Ensure that subheadings are properly formatted rather than simply being bolded.
Formatting:
Capitalize the title using the T format.
Use a lowercase t format for subtitles.
Subheadings should be in lowercase with the small t format.
Apply bold and italics to quotes to capture the reader's attention.
Write concise and focused paragraphs.
Provide Proper Backlinks:
Internal links demonstrate your expertise on a specific topic.
For example, if you've written about blogging and covered blogging tools, internal links related to blogging tools will signal Google about comprehensive coverage.
Ensure links are valuable to readers and easily understood by Google.
Keep the reader's needs in mind when using internal links, providing useful information.
Here's an example of how I used backlinks in this story: "Top 8 Plagiarism Checker Tools For Bloggers and Writers"
Blogger bloggers and content writers must check plagiarism before submitting documents to clients or publications on…
[medium.com](link to the source)
Convert Images to Web Format:
Use Alt Text to describe the image.
Optimize images by compressing them into JPG format.
Utilize image compression tools for optimization.
Include story-related keywords in the image description.
Use the Yoast SEO Tool for Keywords:
Yoast SEO tool assists in generating title, subtitle, description, and focus keywords for your story.
Meta tags provide information about your story to search engines.
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Key Takeaways:
The key takeaways mentioned above are essential for improving the ranking of your Medium story on Google. Always remember that content is king. When your story provides valuable and informative content, the likelihood of ranking higher on Google increases. Effective SEO revolves around your content and prioritizing the needs of your readers.
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