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Writer's pictureNathaniel Webber-Cook

How to Optimize Your YouTube Videos with Keywords and Tags

Updated: Mar 3, 2023

YouTube is one of the most popular social media platforms around, allowing users to upload videos and share them with friends, family, and the world. However, in order for your videos to be seen by as many people as possible, you need to optimize them with the right keywords and tags.


Choosing the Right Keywords for Your Video.


The first step in optimizing your YouTube video is selecting the right keywords. To do this, think about what words or phrases your target audience might use when searching for a video like yours. For instance, if you’re creating a tutorial on how to make a cake, potential keywords could include “cake recipe” or “how to bake a cake”. Once you have identified some potential keywords, use an online keyword tool like Google AdWords Keyword Planner or Moz’s Keyword Explorer to find related terms that are being searched frequently. This will help ensure that your video appears in more search results and reaches its target audience.


Adding Tags to Your Video.


Once you have selected the best keywords for your video, it’s time to add tags. Tags are short phrases that are used to describe your video content in more detail than what is included in the title and description fields. They can also help viewers discover content that they may not have found otherwise. When selecting tags for your video, try to come up with at least 8-10 relevant phrases that accurately describe what it is about—but don’t overdo it! Adding too many tags can actually hurt your rankings by making it look like you’re trying too hard to game the system.


Conclusion:


Optimizing your YouTube videos with keywords and tags is essential if you want them to reach their target audience. By taking the time to identify relevant keywords and select appropriate tags, you can increase the chances that viewers will find your videos and watch them—resulting in more views, likes, comments, shares—and ultimately more success! So take some time today to optimize your YouTube videos and see where it takes you!

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